Reviewed by Ian Morales.
Most indie rock groups these days are so dime-a-dozen and forgettable. They all tend to look the same, have the same guitar moves, same sound, same plaid shirts, etc. It’s almost as if there were a “how to be indie” formula. All the market saturation can make it difficult for talented indie bands to be heard, bands like New York-based The Dig.
Hailing from Westchester County, right outside of New York City, The Dig have a very slick indie-pop sound that still manages to be approachable enough for casual pop radio listeners on their new album, Electric Toys.
Incorporating piano and heavy guitar riffs with two lead vocalists gives The Dig a big advantage in terms of being able to have a diverse sound. Bassist and vocalist Emile Mosseri is the indie pop crooner while guitarist David Baldwin has the garage rocker voice. Mosseri sings higher of the two and is the voice behind the album’s stand out tracks. That’s not meant to take way from Baldwin, because he pulls off his style very well, but the tracks where he is the dominant voice don’t stand out as much.
“Penitentiary” is the best track on Electric Toys to showcase Mosseri’s vocal style and range. Supported by a spacey guitar and floating synthesizer, Mosseri’s high notes hook you in and keep you there. “Sick Sad Morning” is another Mosseri lead track that is stellar and pop radio worthy. Starting with a slow, bass heavy intro the song progresses into a harder chorus in which Mosseri shines once again.
“I Just Wanna Talk To You” is the album’s edgiest and most garage-sounding track. It’s percussion-heavy, has the best progression of any song on the album and an angsty guitar sound fit for any vinyl record player.
As for the rest of Electric Toys, it’s composed of average fillers. Having seen The Dig live, we can tell you these songs are best experienced in concert, but the album is still worth downloading. As a new and young band, The Dig is off to a good, but not great, start. We have high expectations, though.
The Dig | Electric Toys | Released: June 8, 2010 | Rating: 6.0 of 10
Buy this album from Amazon.com.