VH1 brought some fresh air to South by Southwest by creating an event line-up with three rising artists that kept the energy high all night. On Wednesday, March 13, VH1 not only celebrated these up-and-coming artists, but also celebrated the SXSW premieres of “Downloaded” and “Finding the Funk,” two new documentary features from VH1’s Emmy Award-winning “Rock Docs” franchise. VH1 hosted this swanky event at the W Austin and the exclusive crowd enjoyed complimentary food and drinks as they mingled on the rooftop and in the ballroom in between sets.
New York City’s electro dance pop outfit St. Lucia kicked off the show with high spirits and dancey tunes like “Closer Than This” and “Paper Heart.” The energy between lead Jean-Phillip Grobler and vocalist/keyboardist Patricia Beranek was ridiculously infectious as they bounced around onstage. The quintet’s last EP released was voted one of VH1’s Best Albums of 2012. They are definitely a force to be reckoned with.
Moving to the outside stage, the crowd got excited as New York’s own nightlife fixture, DJ Mia Moretti, made her way to the DJ booth. This California girl has made her footprint in the big city and has even been dubbed one of “New Club Kids.” Raging alongside Moretti is Caitlin Moe, the strings half of The Dolls. Moe’s classical violin training sets these ladies apart from your usual DJ combo. Throughout each song, Moe danced it out as she ran her bow from side to side against her violin. They had everyone grooving along.
Youngblood Hawke closed out the night and as always, it was fantastic. I’m well aware that “everyone” is better live. Or at least, that’s what everyone says! But on the real though, this band is who you want to see live. I wasn’t convinced after listening on Spotify but when I saw them play an acoustic set in Waterloo Records and then open for Keane at ACL Live, it was obvious that these guys will be all over the music scene within a few months. While they are still new, their chemistry is that of an aged and experienced group of musicians.
VH1 stayed true to the SX ways and brought you new music that needed just a little more exposure to show off their talent.